Download Resume
Full name
David Correia
Title
Associate Creative Director, Senior Art Director, Senior Designer
Location
Toronto, Canada
Biography
I am a Canadian based Senior Art Director with a passion for creativity and a sharp eye for detail. I have a keen interest in new design techniques and ideas and I continually seek opportunities to stimulate my creative perspective. Employing a “design thinking” approach helps me achieve impactful and innovative results for my clients.
Over a span of 20 years, I have worked for some of Canada’s leading advertising agencies – including OgilvyOne, McCann, Grip Limited, DDB, TrackDDB and Havas – where I developed creative solutions that answer specific business objectives.
My diverse portfolio encompasses projects from digital and social, to print, direct, retail, outdoor, point-of-sale, branding and corporate identity. I am as comfortable working within a B2B and B2C channel, as I am alongside not-for-profit clients, fighting for important causes around the world.
My projects have been recognized at leading international award shows in London, New York, Los Angeles and Toronto. I have been fortunate to rank on Strategy’s Creative Report Card for Canada’s Top 100 Art Directors and also to be a member of teams awarded Canadian Agency of the Year on three separate occasions, with both OgilvyOne and DDB.
Previously, I completed my creative studies in Advertising and Marketing Communications at Sheridan College Institute of Technology and Advanced Learning.
An avid traveller, I recently fulfilled a dream by traveling to Kenya to participate in a Global Village Build with Habitat for Humanity. In my spare time I love to work with reclaimed wood and explore food markets in pursuit of the next unknown ingredient.
Experience
Associate Creative Director, Senior Art Director, Senior Designer
DSC Creative Inc.
• Managed a direct client relationship with UNICEF at the United Nations Office in Geneva. Over a 3-year period, I designed and conceptualized creative campaigns and projects, which were later adapted by local UNICEF offices, with appropriate language and visual adjustments.
• Established a creative department and creative intake process for motusbank, a new Canadian national bank. Responsibilities included developing brand guidelines, member personas and a creative brief framework. Worked closely with developers and UX teams to design the public website, digital lending, member onboarding, mobile app and online banking platforms, while also collaborating with vendors on member debit card and debit card collateral.
• Worked on diverse digital, product, mass and retail projects for home automation startup, ecobee. Worked across various channels, contributing to brand development, public site development, UI design, retail displays, product packaging, print and social media.
Senior Art Director
DDB Canada, TrackDDB
• Created an interactive self-mailer that generated an impressive 3.38% redemption rate, exceeding campaign goals by 169% in 8 weeks. Awarded 2 Golds, 1 Bronze and an Award of Excellence.
• Executed the design of print and digital ads, websites, direct mailers and brochures for a $2.25B client.
Accounts include: Aeroplan, BlackBerry, Disney, Esso, Knorr, Plan Canada, Sick Kids Foundation, State Farm, Subaru, Scotiabank, Scotiabank International, TELUS and UNICEF Canada.
Senior Art Director
AIMIA
• Launched Canada’s first Black Visa card exclusively for high net worth private banking clients, achieving Year 1 member acquisition targets in 60 days.
• Established relationships with vendors and production partners to reduce print and digital project quality control issues by 20%.
Accounts include: Ford Motor Company, KitchenAid, Maytag, Royal Bank of Canada, Toyota, Vancity and Whirlpool.
Art Director
OgilvyOne worldwide
• Created a Canadian client engagement program which achieved its primary goal of improving employee morale by 25%. This successful program was re-purposed and launched across all South American offices.
Accounts include: American Express, BlackBerry, Cogeco Cable, Yellow Pages, DHL Canada and DuPont Canada.
Art Director, Senior Designer
Havas Canada
• Developed the creative strategy and executed the visual look for a lead generation campaign, resulting in a 40% response rate, $1M in new contracts and a 1,162% ROI. This project received two golds at a leading national award show.
• Collaborated with cross-functional teams to create a successful digital B2B acquisition campaign, resulting in a 460% ROI after 12 months of tracking.
Accounts include: CIBC, Smirnoff, Guinness, Johnnie Walker, Crown Royal, Red Stripe, Bell Canada, Berlitz, Stratix, Child Find Canada, Pfizer, Plan Canada, Home Hardware and Canadian Tire.
Junior Art Director, Designer, Production Artist
Carlson Marketing Canada
• Spearheaded the design and strategy of an online experience (online game) that generated a 6,000% ROI and $2M in net sales. This project received an award at a leading International awards competition.
• Led a successful launch campaign for a Fortune 500 company, resulting in an 80% response rate (and 100% conversion) within the first 3 months of launch.
Accounts include: Bank of Montreal, British Airways, Cadillac Fairview, Campbell’s, CIBC, Canadian Marketing Association, Desjardins, Ford Motor Company, Fido, Mazda, Pfizer, Royal Bank of Canada, Scotiabank, TD Canada Trust, and Toyota.
Awards
| Published | Canada’s Top 100 Art Director List , Strategy Magazine, Creative Report Card |
| Recipient | Interactive (Online Games) , London International Awards (LIA) |
| Recipient | Design (Point-of-Purchase) , London International Awards (LIA) |
| Gold | Best Integrated Campaign , The CASSIES (now Effie Awards Canada) |
| Gold | Off To A Good Start , The CASSIES (now Effie Awards Canada) |
| Silver | Medium Business Campaign , The Caples Awards |
| Recipient | Automotive Dimensional Mail , DMA International ECHO Awards |
| Gold | Direct Response (Direct Mail) , CMA Awards (Canadian Marketing Association) |
| Gold | Business Products and Services , CMA Awards (Canadian Marketing Association) |
| Silver | Business Products and Services , CMA Awards (Canadian Marketing Association) |
| Bronze | Direct 1:1 (Consumer Products) , CMA Awards (Canadian Marketing Association) |
| Gold | Print (Invitations & Cards) , Creativity International Awards |
| Silver | General Website (Banking) , W3 Awards |
| Gold | Award of Excellence (Direct Mail) , The Communicator Awards |
| Published | American Graphic Design Awards (Invitations) , Graphic Design USA (GDUSA Magazine) |
| Published | New Big Book of Layouts , HarperCollins Publishers |
| Recipient | Business to Consumers , NAMMU Awards |
| Bronze | Professional Consumer Promotion , PPPC Image Awards |
Clients
Aeroplan Air Miles Alpha Poly American Express Bank of Montreal Bayer CropScience Bell Canada Berlitz BlackBerry British Airways Bud Light Budweiser Buick Cadillac Cadillac Fairview Campbell’s Canadian Marketing Association Canadian Tire Carson Wealth Chevrolet Child Find Canada CIBC Cogeco Cable ConAgra Foods Crown Royal Desjardins DHL Canada Disney DuPont Canada ecobee Esso Fido Ford Motor Company General Motors GMC Guinness H&R Block Heart and Stroke Foundation of Canada Home Hardware Honda Hyundai Johnnie Walker KitchenAid Knorr Kraft Labatt Lou's Kitchen Lumos Mad Jack Manulife Financial Maytag Mazda Meridian Molson Coors motusbank Nesfruta Nestle Nike NB Power Corporation Ontario Lottery and Gaming Corporation Ontario Pork Pfizer Plan Canada Proctor & Gamble Royal Bank of Canada Red Stripe Restorolax Rexall Rogers Samsung Scotiabank Scotiabank International Sick Kids Foundation The Hospital for Sick Children Smirnoff State Farm Stratix Consulting Subaru TD Canada Trust TELUS Toyota UNICEF at the United Nations Office in Geneva UNICEF Canada Unilever Vancity VIA Rail Canada Vail Ski Resorts Virgin Mobile Wealth Management Canada Weetabix Whirlpool Woodgate Financial Yellow Pages YMCA Zoocasa Bayer Boehringer Ingelheim EMD Serono Gilead Hyrimoz Ipsen Resolian Xeomin Shire Ophthalmics
Education
Analog Photography
Toronto Metropolitan University
Intensive investigation of black and white photography and technical aspects of photography. Major approaches to black and white photography explored through lecture, assignments and projects.
Advertising and Marketing Communications
Sheridan College
The program focuses on integrating planning and creativity for effective advertising and marketing campaigns. Students learn to interpret market research, strategize, design creatively, manage media placement, and assess campaign success while enhancing interpersonal and communication skills.
Skills
Problem Solving and Critical Thinking, Leadership and Team Management, Creativity and Innovation, Communication and Presentation Skills, Collaboration and Cross-Functional Coordination, Attention to Detail and Quality Control, Adaptability and Flexibility
Specialties
Art Direction and Concept Development, Branding and Identity Design, Color Theory, Graphic Design Software (Adobe Creative Cloud, Figma, etc.), Photography and Retouching, Responsive Design, Print and Digital Design, Typography and Layout Design, User Interface (UI) Design