Chevrolet Soccer Skills

The Chevrolet Soccer Skills program, in partnership with Canada Soccer, teaches kids across the country the skills they need to excel at a sport they love.

The Chevrolet Soccer Skills program makes stops in cities and towns across Canada, teaching drills, techniques, and how to turn practice into a skill. But they’re also encouraging improved performance!

Kids can practice the drills featured in the video tutorials at home or with their coach, then put their footie skills to the test at a local event to see how they measure up against players their own age across Canada. The champion in each category is invited to a Canadian National Team match and gets to meet the team!

The Chevrolet Soccer Skills website acts as a conduit for the program. Kids can watch video tutorials of each drill, while coaches can save instructions for practice on the pitch. A dashboard allows participants to see where they rank nationally and an events page announces all stops along the way.

Parents are also encouraged to participate in the program by visiting their local Chevrolet dealer to test drive any vehicle of their choice. A cash donation is made towards their local soccer club for each test drive.

Role
Art Director, Designer (Support Role)
Client
General Motors
Media
Online, Print, Experiential, Event, Email

Landing Page

Drills Page (with video tutorials)

Dashboard and Events Pages

Coaches Page (with drill instructions)

Training Drills and Coaching Tips (downloadable content)

Email