Woodgate Financial Rebrand

Woodgate is a financial planning firm dedicated to providing clients with comprehensive wealth management solutions to help make the most of their financial life.

Working directly with the company’s principals, I developed a comprehensive brand overhaul to better position Woodgate as financial experts, while reinforcing their award winning process and approachable manner to both corporate and individual clients.

The new corporate identity included business cards, letterhead, envelopes, and printed sales collateral, as well as a detailed brand guidelines manual. I also guided the design and content development of a new website for Woodgate – overseeing everything from the site architecture to photography.

Role
Art Director, Designer, Production Artist
Client
Woodgate Financial
Media
Branding, Stationery, Online, Print

Brand Standards (Logo Safety)

Brand Standards (Secondary Colours)

Brand Standards (Font Weights)

Business Cards

Letterhead (Front and Back)

Stationery (Letterhead, Notepad, Business Card and Envelope). Four sets of letterhead and notepads were created to provide variety in the aspirational scenes depicted.

Online (Responsive Site Design)

Online (Responsive Site Design)