Mad Jack Launch Campaign

Mad Jack is an apple lager crafted with a crisp apple taste that’s light in body with a smooth, clean finish. Refreshingly different, it’s so good it’s crazy!

I was part of the creative team which helped launch Mad Jack Premium Apple Lager into the Canadian marketplace. I helped develop creative for online and social, and worked alongside the Design Director to create outdoor ads and a promotional video.

Role
Art Director, Designer (Support Role)
Client
Molson Coors
Media
Online, Social, Video, Outdoor

Mad Jack Product Lineup

Online (Responsive Site Design)

10 Second Closed Caption Video

Out-Of-Home (Québec Launch)

Out-Of-Home (Québec Launch)

Social