Mad Jack Launch Campaign
Mad Jack is an apple lager crafted with a crisp apple taste that’s light in body with a smooth, clean finish. Refreshingly different, it’s so good it’s crazy!
I was part of the creative team which helped launch Mad Jack Premium Apple Lager into the Canadian marketplace. I helped develop creative for online and social, and worked alongside the Design Director to create outdoor ads and a promotional video.
Role |
Art Director, Designer (Support Role) |
Client |
Molson Coors |
Media |
Online, Social, Video, Outdoor |

Mad Jack Product Lineup

Online (Responsive Site Design)
10 Second Closed Caption Video

Out-Of-Home (Québec Launch)

Out-Of-Home (Québec Launch)

Social